Taking Noosa to the world stage

Five Noosa operators have been selected to participate in Tourism Noosa’s Global Ready Industry Program (GRIP) mentoring program set to kick off this month.
Tourism Noosa CEO Damien Massingham said on the back of the latest international visitor stats for Noosa highlighting both growth in visitor numbers and spend at unprecedented highs, it is great to have more operators entering the international market.
The Global Ready Industry Program has been designed to ensure availability and diversity of international-ready product and aims to provide operators with the tools, knowledge and expertise to develop and market their business internationally.
“It is great to see a range of businesses keen to work in the international market, from tour operators, to accommodation providers and a tailored wellness experience. These businesses also work in various markets from the luxury market to having an eco-focus, which is great to have that diversity in our product offerings,” Mr Massingham said.
“The program will be delivered by industry specialists and features five key sessions from understanding your business, discovering why to work with the travel trade, reviewing and positioning price structure, being trade ready and finally, the sales pitch and getting ready with sales tools for contacting potential trade partners.”
Mr Massingham said Tourism Noosa’s focus on the international market has been guided by the current Global Market Strategy which sets a vision to build a sustainable global market for Noosa focusing on value over volume through brand profile, beneficial partnerships, trade engagement, product development and consumer marketing.
“International markets are important to Noosa as typically international visitors stay longer than the domestic market and on average, spend more than the domestic traveller. International guests also tend to travel at different times of the year which can help even out seasonality in business,” he said.