By Damien Massingham
Noosa continues to increase its impressive share of high-spending international visitors with record growth in spend, visitor nights and numbers.
The latest International Visitor Survey results for the year ending June 2017 reveal increases across the key areas of spend, nights and numbers in Noosa’s key international markets.
Noosa’s international spend increased to $101.6 million and visitor numbers are also up 16.6 per cent to 170,000 and nights up 24.4 per cent to 1.103 million”.
This is the fifth annual increase in total international visitor numbers for the June quarter, increasing from 111,000 in 2012, while nights and spend also continue to trend upwards”.
The UK remains our strongest international visitor market with 39,600 visitors (+1 per cent) and their spend increased 31.48 per cent to $21m.
All other major markets increased their visitor numbers with NZ +4 per cent to 25,100, Germany +29.8 per cent to 26,600 and USA +9.7 per cent to 9300.
Noosa’s share of Sunshine Coast visitors and nights increased, up 57.3 per cent (from 54.8 per cent) and 36.3 per cent (from 31.5 per cent) respectively, while our share of spend is at 40.7 per cent (was 40.9 per cent).
Tourism Noosa had been actively engaged in lifting the profile of Noosa with retail trade partners, international media and brand partners in the UK, Europe, New Zealand and North America as part of our Noosa Global Market Strategy.
Noosa’s strong appeal to international visitors, combined with targeted activity and improved access means that the destination is reaping significant benefits from international markets.
Noosa has been experiencing sustained growth in inbound tourism since 2012 and these latest results cement Noosa’s position as one of Australia’s must-see destinations for overseas visitors, who love our natural attractions, surf culture, food experiences and friendly welcome.
This is great news for Noosa, as the additional injection of dollars into our economy means that local jobs are retained and created.
Damien Massingham
CEOTourism Noosa
