Globe-trotting pilot Ben Sheriff is combining his travel time and love of photography in a new retail business – creating Rwenzori shorts.
“Last year I got the idea of putting my photos on to swimming shorts for men,” he said.
Ben designed the shorts in a European style, cut above the knee with side buckles, and has them made in China.
The photos, including drone shots, he has snapped in some amazing locations including the French Riviera, Hawaii, the Philippines, South America, Bali and Noosa.
One of the most difficult aspects of the business was coming up with a name that suited the product and was unique on social media.
“I went travelling and thought something will pop up, it’ll be unique and I’ll take that on board,” he said.
The name Rwenzori he found while in Africa. The Rwenzori Mountains are a World Heritage Site located on the border between Uganda and the Democratic Republic of the Congo (DRC).
Ben grew up in Noosa and learnt to fly at the Sunshine Coast airport.
After gaining his pilots licence at 19 years of age he headed off to Western Australia to fly. He progressed from there to pilot planes for Jetstar and other small companies. Now he flies the “big jets” working for a Japanese airline.
Based in Tokyo he describes his flying career as “fun and rewarding” and he still manages to visit Noosa on a regular basis.
Ben’s shorts are available online at www.rwenzori.com.au
