By Hollie Harris
The Noosa Long Weekend Festival launch took place at The J on Tuesday, complete with a surprise announcment that the company was changing the name of the event.
After many successful years and sell out events, organisers felt the festival needed to share the vibrant spirit of the event and unveiled the new name -Noosa Alive!
This year’s Noosa Alive festival will be nothing short of spectacular as the events will all take place in the stunning surrounds of our region and takes place from 21-30 July.
The aim is to showcase the beauty of Noosa and the Hinterland with performances making use of the endless backdrops.
A large portion of the festival will take place on the beachfront this year and a mystery event, to be announced later, will be held at the majestic Marvista Farm.
Festival director Ian MacKellar was inspired by the sight.
“When I spent some time at Marvista, which really is just a spectacular place, so much creativity came to me, and it felt like we just had to do something very special out here,” he said.
The announcements kept rolling at Tuesday’s launch, with Naomi Price being named this year’s festival ambassador.
Naomi Price is one of Australia’s leading cabaret and music theatre performers, best known for her performances on The Voice Australia, and as Adele in Rumour Has It and Miley in Wrecking Ball; both award-winning shows written together with Adam Brunes for their production house The Little Red Company touring nationally and internationally since 2012. Their third pop-culture cabaret, Lady Beatle, will debut at La Boite Theatre Company in 2017.
Naomi’s music theatre credits include iconic roles in Jesus Christ Superstar, The Last Five Years, Songs for a New World, Into the Woods, Rent, and Tell Me on a Sunday. Naomi has performed with artists such as Ricky Martin, Tim Finn, Guy Sebastian, James Morrison, Kate Miller-Heidke, Troy Cassar-Daley and Max Pellicano, and Broadway composer Scott Alan.
The endless list of talented performances by Naomi meant she was an absolute must for the role of this year’s Noosa Alive ambassador.
The 10-day Noosa Long Weekend Festival, is considered as Australia’s most exciting regional arts festival with much of their long-term success attributed to a diverse program offering something for everyone.
Crowds flock to Noosa from interstate and overseas to celebrate music, theatre, and world-class food. There will be plenty of family friendly activities and workshops to attend, visual arts to feast the eyes on and a mind boggling list of dance, film, literature and the very best of everything our culture has to offer throughout the 10-day event.
Book tickets early or become a sponsor buy jumping online at /www.noosalongweekend.com.
