By Jolene Ogle
Tourism Noosa’s targeted marketing campaigns are bringing in the dollars, but CEO Damien Massingham warns against becoming complacent.
According to the latest International Visitor Survey results, Noosa’s international spend has increased by a whopping 83.7 per cent to $116.1 million compared to the state expenditure increase of just 4 per cent.
Noosa also saw a 19.5 per cent increase in international visitor numbers, compared to a 10.2 per cent increase across the state.
Mr Massingham said the results had been two years in the making through targeted international marketing strategies in high yield markets such as the UK and Germany and through long-term relationships with trade partners.
“This additional injection of dollars into our economy means local jobs are retained and created,” he said.
Tourism Noosa will now look to the future and present a five-year plan at the end of April. Mr Massingham said the plan was all about ensuring Noosa kept getting top results.
Mr Massingham said the continued success of the Noosa tourism industry depended on the continued investment of tourist providers in their product.
He said the community needed to understand the importance of the industry and Tourism Noosa needed to continue to find fresh and innovative ways to market the region to the world and the high-yield visitors.
