The search is on for a Noosa family who want to share their favourite family-friendly destinations with national and international travellers.
The ambassador search is a joint initiative of family travel platform Bound Round and Virgin Australia who are teaming up with state and regional tourism boards to promote domestic tourism within the family segment through the “Families of Australia” campaign.
One family will be selected from 21 regions around Australia, including the Sunshine Coast region, to experience the best local attractions and destinations.
The family will receive a camera to record their experiences and will be supported by a Bound Round video producer to capture footage of their experience.
The videos will be showcased on Virgin Australia’s in-flight entertainment system and on boundround.com, providing valuable exposure for the featured regions and attractions.
Each selected family will also win a two-night stay at any BIG4 Holiday Park.
Bound Round founder and CEO Janeece Keller said Australian families were seven times more likely to travel domestically than internationally.
“With so many families travelling around the country, we know how important it is they have access to great content that helps them decide how to spend their precious family time,” she said.
“These video stories will provide a great way to connect directly with travelling families, and show them the great depth and breadth of experiences available around the country.”
Families are invited to apply to become the ‘face’ of their region through www.offers.boundround.com/families-of-australia.
