By JONATHON HOWARD
TOURISM Noosa has stepped up efforts to attract more visitors to Noosa by using the tagline “You Could Be Here”.
Tourists flock from far and wide to visit Noosa, but none more than those wanting to escape the southern chill from Melbourne, Sydney and New Zealand.
The marketing campaign features a Noosa tram in Melbourne, Noosa buses in Sydney and 80,000 promotional postcards to be delievered.
Tourism Noosa CEO Damien Massingham said Melbourne and Sydney were Noosa’s largest interstate markets, with a combined 315,000 visitors per year.
“They are also our highest yielding markets spending $311 million annually,” he said.
“The campaign is all about showcasing Noosa’s beautiful winter weather to those in cooler regions, who may be thinking about taking a mid-year holiday.”
Mr Massingham said the “You Could Be Here” campaign was officially launched this month by Australia’s number one breakfast show, Sunrise, in a tactical move to showcase Noosa to the nation.
The half-hourly Sunrise weather segments featured 17 crosses in several Noosa locations including Noosa Main Beach, Noosaville and Pomona.
“The Sunrise weather team coming to Noosa for three days resulted in over $10 million of dollars worth of publicity”, said Mr Massingham.
Tourism Noosa’s signature Noosa Melbourne tram is rolling through the streets each and every day in key areas including Toorak, South Yarra, St Kilda and along Swanston Street and the iconic intersection of Federation Square, Flinders Street Station, Young and Jackson Hotel and St Paul’s Cathedral.
A host of 10 buses in Sydney are also encouraging busy city-workers to take time out in the Noosa sunshine, with full-back creative travelling across the inner city and surrounding networks, from Bondi to Manly and Balmain to Rose Bay.
Across each city over 80,000 Avant Card postcards are being distributed in targeted cafes, galleries, restaurants and cinemas, and to support these strong brands campaign activities are a host of co-operative opportunities for tourism businesses across targeted print and digital avenues in Sydney, Melbourne and New Zealand.
