By Margaret Maccoll
A campaign combining cinema, television and YouTube commercials, mobile posters on Melbourne trams and Sydney buses and a high profile static poster in Melbourne’s Federation Square is sure to catch the attention of potential tourists.
Tourism Noosa’s largest campaign to date, their new interstate winter campaign was launched in Sydney and Melbourne this week after a preview at The J to more than 100 members and tourism partners.
Tourism Noosa CEO Damien Massingham said the winter campaign targeted high-yielding interstate visitors and was based on consumer research conducted in these markets.
“Our interstate visitor markets of Sydney and Melbourne are key for Noosa, spending more and staying longer than other visitors. We know that they love Noosa for its warm weather, great beaches and quality food experiences but we wanted to remind them that there is so much to see and do here.
The campaign, which will also include targeted social media activity, is selling Noosa as ‘The Relaxation Capital of Australia’.
Cummins and Partners whose memorable advertisements include Jeep, Specsavers, AFL and Fox Sports worked with Tourism Noosa to develop the campaign.
This week a team from Tourism Noosa including Noosa ambassador Matt Sinclair of Masterchef fame has travelled to Federation Square in Melbourne to further entice southerners to take a relaxing break in Noosa.
The group was joined by artists from some of Noosa’s upcoming events, including the Noosa Alive festival and the Noosa Jazz Party.
The Noosa Winter Holiday Guide, a magazine featuring 24 holiday deals is also being distributed interstate as part of the campaign.
For more information on the campaign, visit www.visitnoosa.com.au/relaxationcapital