By JOLENE OGLE
The Noosa Civic Woolworth’s was swarming with butterflies last week as the Sunshine Butterflies did their best to snap as many shoppers with Dick Smith products as possible.
The snap-happy campaign is part of Dick Smith’s nation-wide charity funding giveaway, which will see at least $1 million donated to 75 not-for-profit community organisations.
Sunshine Butterflies, located in Noosaville, provides day programs for people with disabilities and their families. The organisation is currently leading the competition with hundreds of snaps of people with Dick Smith products already submitted.
A point is earned for every photo submitted, with double points for a photo of 10 or more people.
Noosa Civic Woolworths and other local stores, including FoodWorks, are happy to help the charity get a head start on the competition by stacking a shelf with Dick Smith products and letting Sunshine Butterflies get busy snapping.
Sunshine Butterflies founder Leanne Walsh said her husband was so keen to win the top prize of $50,000 the Dick Smith marketing team phoned to ask him to stop sending photos of the family dog with products.
“We received a call … asking him to ease up on the photos of the family dog stating you were not allowed to submit photos of animals and in particular, so many shots of the same dog posing in different positions with products,” she said.
“However, they did compliment him on his keenness to increase our vote count!”
Leanne says the top prize is just what the charity needs to relocate as the building they currently occupy is up for sale.
Leanne said she would love to buy a local hobby farm so kids, teens and young adults could come and enjoy the benefits of animal care and horticulture therapy.
